What’s the current state of branded content and where is it going in 2016 and beyond? In the beginning there was a brand and their agencies. Now brands are working directly with MCN’s and some are building their own in-house agencies to create ongoing campaigns and build sustainable communities.
Monthly Archives: July 2015
Why is content marketing so important to all of you out there looking to promote your destination on the global stage? It’s because it creates and nurtures relationships with the most important people in your working lives – your consumers.
The power of UGC style content is undeniable. High-polished, big-budget productions serve their purpose but the authenticity of content captured through mobile devices is powerful.
Social media has had a colossal impact on pop culture, allowing fans to interact with creators and celebrities, giving them instant feedback on what they like and what they don’t. Digitalised popular culture is the nourishment that runs through these systems and makes them worth something or nothing. Without pop culture, platforms wither away like MySpace did so spectacularly.