One of the most important things you can do for your brand is to produce punchy, short videos that create a dialogue with potential consumers. If an image is worth a thousand words, a video is worth a million.
Monthly Archives: September 2015
When automation changed the landscape of advertising, everyone thought it would save them money. But do the hidden costs behind a programmatic ad make them worth it?
As consumers seek new ways to block traditional ads on mobile sites and applications, the advertising world has descended into chaos. When Apple recently announced that their new mobile operating system would make it easier for apps to block ads in Safari browsers, it was both a consumer’s dream come true and an ad agency’s worst nightmare. But what does this mean for marketers?
It is indeed a fascinating time to be alive. You can now shoot 4K video on your phone (awaiting the release of the iPhone 6s in late September!), record professional-sounding music for free, and make millions of dollars from the comfort of your own computer.
For small and large companies alike, it’s not always in the budget to hire a production company for video work, especially when it comes to small filler & UGC style content made on the fly.
Instead of thrashing your product in consumers faces, why not create content that is actually helpful to their everyday needs.
Is film school worth the hefty price tag? What do you actually learn in film school? Are your chances of directing a feature film higher if you have that degree on your wall? Do I really need to study the craft for 4 whole years?
Throughout the world, businesses are embracing video in their PR and marketing strategies—and with good reason. Thanks to the digital revolution and the explosion in mobile consumption, video content has become increasingly popular. It’s simply a great way to attract your audience, and educate them about your brand in a cool way.
Viewers these days are savvy. They can usually smell bologna from a mile away which means your marketing, more so than ever, must always come from a place of authenticity or these potential customers will loose trust in your brand. Building trust with viewers is the ultimate pathway to brand loyalty and of course, sales.
CLICKON Media is currently seeking a highly motivated and talented individual to join its Editorial and Marketing team as a Content & Social Media Editor based in New York, NY.