Monthly Archives: October 2015

CLICKON Golf Smashes 1M Visits, Proves That The Sport Isn’t Dead

October 31, 2015
1M

When we launched CLICKON Golf in July 2014, a team of three determined individuals sat around a table in New York and made a pact. We were going to make the game of golf younger, no matter how many people in the industry would try to shoot us down.

4 Case Studies Where Native Advertising Actually Helped Brands

October 31, 2015
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Every content marketer knows that native advertising is the future, but why is there still so much fear over whether advertorials sell products.

Dear Marketer: Mobile Is Your Friend, Not Foe

October 25, 2015
smartphone users

For all the marketers out there deciding where to put ad dollars for 2016, now is the time to embrace mobile and all of its perks.

Coca-Cola Commits Ad Dollars To Hit Generation Y

October 25, 2015
coca-cola

Coca-Cola have a long-standing relationship with iHeartMedia, but the beverage giant and the mass media conglomerate are delving into the world of podcasting to targets teens to help win some millennial love for Coke.

Why Great Content Ideas Need To Be Executed Quickly

October 21, 2015
jeff gordon_test drive

Great content ideas don’t come from boardrooms. Great content ideas don’t take months to be created. Great content ideas don’t need to cost a boat-load of money. Most importantly, great content ideas go out of date quickly, so it’s important you jump on them before they evaporate into the rancid cloud that I like to call “corporate bureaucracy.”

How Facebook Dispatched TV In Reaching Millennials

October 17, 2015
millennials

Nielsen’s latest study finds that TV is not the place to reach millennials anymore. According to the research, Facebook is a better medium to reach 18-34 year olds than TV’s.

Video Content Newbie? How To Get Started and Not Quit.

October 16, 2015
lights camera action

Here are some tips to getting started and sticking with video.

11 Step Guide to Video Campaign Formation

October 15, 2015
video production

Are you at the point where it’s time to plan out your video assets but you don’t know where to start?

Warner Bros. Just Did The Most Insane Native Ad Ever

October 10, 2015
fortune ad_warner bros. 2

The new Batman vs. Superman movie doesn’t come out until next year, but Warner Bros. are pushing hard to create social buzz around the film. Last week, they partnered with Fortune to create a native ad that pushed branded content to a whole new level.

England’s Rugby World Cup Failure Just Cost The Country $5.5 Billion

October 10, 2015
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England’s shocking failture to make it out of the group stages of the 2015 Rugby World Cup will likely cost the country around $5.5 billion.