When we launched CLICKON Golf in July 2014, a team of three determined individuals sat around a table in New York and made a pact. We were going to make the game of golf younger, no matter how many people in the industry would try to shoot us down.
Monthly Archives: October 2015
Every content marketer knows that native advertising is the future, but why is there still so much fear over whether advertorials sell products.
For all the marketers out there deciding where to put ad dollars for 2016, now is the time to embrace mobile and all of its perks.
Coca-Cola have a long-standing relationship with iHeartMedia, but the beverage giant and the mass media conglomerate are delving into the world of podcasting to targets teens to help win some millennial love for Coke.
Great content ideas don’t come from boardrooms. Great content ideas don’t take months to be created. Great content ideas don’t need to cost a boat-load of money. Most importantly, great content ideas go out of date quickly, so it’s important you jump on them before they evaporate into the rancid cloud that I like to call “corporate bureaucracy.”
Nielsen’s latest study finds that TV is not the place to reach millennials anymore. According to the research, Facebook is a better medium to reach 18-34 year olds than TV’s.
Here are some tips to getting started and sticking with video.
Are you at the point where it’s time to plan out your video assets but you don’t know where to start?
The new Batman vs. Superman movie doesn’t come out until next year, but Warner Bros. are pushing hard to create social buzz around the film. Last week, they partnered with Fortune to create a native ad that pushed branded content to a whole new level.
England’s shocking failture to make it out of the group stages of the 2015 Rugby World Cup will likely cost the country around $5.5 billion.