Monthly Archives: December 2015

What The FTC’s Guidelines On Native Ads Mean For You

December 31, 2015
federal trade commission

The Federal Trade Commission released a set of guidelines on Tuesday which spelled out rules for the use of native ads. As content publishers we’re paying close attention.

The Big Debate: Ad Agencies vs. In-House Studios & The Rise Of CMO’s

December 8, 2015
lee clow

Panic continues in the advertising world as more brands drop their agencies for in-house studios, handing power to the Chief Marketing Officer. In fact, the fear is so great that AdAge are publishing articles with ad executives slamming the cataclysmic shift.