by Jilayne Lovejoy | Director of Marketing, CLICKON
For small and large companies alike, it’s not always in the budget to hire a production company for video work, especially when it comes to small filler & UGC style content made on the fly. Just because you can’t outsource video work or staff your own production team doesn’t mean you are out of luck when it comes to quality. We’ve put together our 5 favorite tools that everyone should have on hand for quick video content that still looks well made.
1. iPhone lavalier mic $49.99
What’s the most important part of a video? Nope! It’s not the visual. It’s the sound. Although film is considered a visual medium, try muting the voluming for a minute to reveal just how much films depend on audio to elicit emotion and meaning. The same goes for your content. A super useful how-to video looses it’s appeal if the presenters’ voices are drowned out by background noise or there is distortion. Bad audio is a distraction. An easy fix for this is an iPhone lav mic. Simply plug it into your headphone jack and you are ready to go.
2. Tripod $29.95
Save shaky footage for your next horror flick. When it comes to making your own video content you definitely don’t need the distraction of a shaky camera. There are a lot of DIY ways to stabilize your iPhone or camera but we like the GripTight GorillaPod Stand. It’s kind of like a more useful version of Stretch Armstrong or Gumby. Wherever you find yourself shooting, there is bound to be a surface that the Gorilla Pod can attach to and ensure that your video is nice and stable.
3. End Table $19.99
Yes, this can be a video production tool and works great as a dolly! Want to create a sweeping shot of your subjects that moves from their left and all the way around to their right side? Easy. Grab your iPhone, place it in its new best friend, the Gorilla Pod, and stick that on top of your small table. Put furniture movers under the table and slide away!
4. LED Light $39.99
Who wants dark shadows under their eyes in a video or silhouettes instead of evenly-lit, happy faces? Lighting is your best friend when it comes to creating the proper ambiance for your video. Are you creating a super upbeat announcement? A single LED light from your local camera store or Amazon will literally transform your image and make your subjects look infinitely more attractive on camera. You can adjust brightness and color temperature too, depending on the aesthetic choice. If you’re feeling really ambitious, buy a couple of them and use one as a backlight, the other as a fill. The results will blow your mind!
5. Green screen $50
This sounds way more intimidating than it actually is. Go to the fabric store. Buy a reel of green fabric. Hang it on the wall making sure that there are as few wrinkles as possible. Then record! Of course, this means you have to have somebody in-house that knows how to key out the subjects and put your desired background in but it gets you half way there at least. If you want to do something more permanent, that also acts as a nice accent to your office space, you can paint a wall green so you never have to mess with hanging loads of fabric up each time you want to record a video. Just remember, you will need even lighting if you’re going to use a green screen effectively.
Now hit the road and start filming!