by Ian Cumming| Content Producer, CLICKON
There is marketing, and then there is great marketing. These companies are great, and it’s not hard to see why:
An obvious example, but one we all know, Apple has been taking the technological world by storm with its innovative products, user-friendly software, and worldwide audience. They also have some great commercials. From the “iPod Silhouettes” (2004-2011) to the “Get a Mac” Campaign from 2006 to 2009, Apple’s commercials reflect the passion that their team has in developing their products. Check out this great ad below.
Nike has grown incredibly over the years. They’ve done an amazing job at showing the world that they are more than just an athletic brand. They’re an attitude brand. Their slogan, “Just Do It,” was a genius marketing ploy to reach an audience beyond the native one to aspire for more, reach their goals, and achieve excellence. “Ripple” aired in 2015 is a great example that Nike is more just sports, it’s about reaching for excellence, and making your dreams come true. Enjoy.
They may not be the inspiring and story driven campaigns you see from Nike and Apple, but there is no denying that their commercials are very memorable, if not a bit odd at times. Their tasty product encourages their team to create funny commercials that are sure to entertain people of all ages.
The company has achieved a lot in a very short amount of time, showing customers across the country that they are more than just an airline. “Machine” below, is a great example of their new strategy. Former CEO Herb Kelleher broke the industry mould by focusing on the customer and making flying more affordable for the average American. Take a look.
It’s safe to say that one of the most widely recognized insurance brands in the world has achieved that stature from their hilarious and oddly creative advertising campaigns. From the model Gekko, to the Caveman, and the little piggy, Geico’s brilliant employment of their slogan into their creative campaigns have made the brand a household name. Well done, Geico.