by Benjamin Potter | Creative Director, CLICKON
1. FACEBOOK LAUNCHES NATIVE VIDEO
No longer concerned with owning text and photo content, Facebook launched native video in 2015 and promptly invited some of the world’s top news organizations to post directly to the service.
2. SNAPCHAT EXPLODES WITH “DISCOVER”
After a disappointing 2014, Snapchat exploded in 2015. The new platform is siphoning off views, users and stars from more established platforms. But will the giant media companies embracing “Discover” figure a way of actually engaging with Snapchat’s fickle audience?
3. MOBILE RULES THE WORLD
Mobile consumption of video started to seriously encroach the desktop in 2015. Most analysts think mobile will surpass desktop and tablets to become the dominant way videos are consumed, but not until 2016.
4. AMAZON BUYS TWITCH FOR ALMOST $1BN
At the last minute, Amazon stole Twitch from Google. But what will the huge internet retailer do with its new gameplay streaming service?
5. PERISCOPE AND MEERKAT BRING BACK ONLINE STREAMING
Periscope and Merekat have caused an uprising of online streaming, along with YouNow, Hang w/ and Firetalk, making it easy to go live from anywhere and build real audiences.