Movie Stars vs. YouTube Stars

September 17, 2015

by Ian Cumming | Content Producer, CLICKON

It is indeed a fascinating time to be alive. You can now shoot 4K video on your phone (awaiting the release of the iPhone 6s in late September!),  record professional-sounding music for free, and make millions of dollars from the comfort of your own computer.

Wait, what was that last part?

Don’t kid yourself. While monetizing your YouTube account is an option for any user, it is rarely a surefire way to get rich. However, some YouTube users, such as Jenna Marbles, Smosh, and PewDiePie, to name a few, are extremely creative, uploading content that entertains, informs, and parodies all means of popular culture.

Younger viewers have already started using YouTube as their go-to viewing hub over traditional television. According to Defy Media’s new Acument Report, “13 to 24-year-olds report that they were more entertained by YouTube content than traditional TV shows.” While movie stars are aspirational, YouTube stars are relatable, because (for obvious reasons), they make their digital move on a platform that is available to anyone and everyone.

The reality is, younger audiences no longer look up to movie stars as much as they used to. While the meat is in the quality of the content, the facts are in the subscribers. Jenna Marbles,  a Youtube celebrity who is well known for her hysterical, fun, and brutally honest videos, has 15 million subscribers, and a total 1.827 billion views as of August 2015.  That is quite the audience. Online celebrities like Marbles have inspired and encouraged younger audiences to upload their own content. If she made it big, why can’t you?

According to a recent study conducted by Variety, the five most influential figures among Americans ages 13-18 are all YouTube stars, eclipsing mainstream celebs including movie stars Jennifer Lawrence and Seth Rogen. Isn’t that fascinating? Stars like Shane Dawson, Jenna Marbles, and Smosh are already signed to agencies like CAA and UTA  and in production for television shows, movies, and more, simply because of the attention they have received online.

At the end of the day, talent always outs, and stars that I have mentioned above didn’t get to where they are today by clicking the word “upload” on their computers, and praying for stardom. They work really hard and continue to make high quality, creative, and entertaining videos that relate to millions and millions of their viewers on a daily basis.

Start uploading my friends!