by Jilayne Lovejoy | Director of Marketing, CLICKON
At CLICKON we speak with a lot of people who have the same challenge: they don’t know where to start with video content and how to sustain it. It’s an intimidating process but, as the old saying goes, the first step is usually the hardest. If you are a video content newbie, kick off with small steps. There is no need to dive into the deep end with complex video projects. Here are some tips to getting started and sticking with video.
1. Set goals: First move? Write down a list of ALL your video goals from creating an epic documentary about your customers to small things like learning how to edit together your first clip. Write them all down in a list. Do your initial research in this phase and check out our list of 5 Affordable Tools for Video on a Shoestring Budget before getting started.
2. Create a schedule: Now, pick the easiest, smallest, most affordable things on that list first and start filling in your calendar with realistic due dates for each accomplishment. If you aren’t sure how long certain things will take, shoot us an email and we can give you some quick answers and guidelines.
3. Motivate your team: All of the planning, research and talking is wasted if your team is not motivated to execute. Make sure that everyone on your team understands the purpose of your video initiatives. Let them know how powerful the content will be for your brand so that they are just as excited as you are to see results. Setting up milestones is a great way to break up the road to video success. Once you have completed certain goals, like creating your first group sourced video, have a popcorn party to view the final result together.
4. Designate responsibilities: Give each team member a specific video task so that each person is held accountable to an important piece of the video puzzle. For example, make your Office Manager the Producer or your Sales Assistant the Sound Tech. Even though your productions will be modest in length and complexity, designating roles will allow for a team bonding experience and for employees to learn new skills. It will also mean that the entire group will become more invested in the success of each video project.
5. Film everything: The best way to become more consistent with video is to film everything. Don’t get nervous. Just because the camera is rolling doesn’t mean you have to use the footage. It does mean, however, that your odds of capturing spontaneous and authentic footage increase dramatically. So, roll that camera when you have an office meeting. Press record when you are traveling to a sales meeting. You never know what you might capture and you will definitely become more comfortable with video in the process.
What are your challenges with video content? Let us know how we can help here.